Increase your Traffic and Sales with Google Shopping

A great way to complement your search engine optimisation campaign and increase traffic and sales to your website is Google shopping. Below I will discuss what Google shopping is and how it can help your business grow online.

Google shopping or Google base is a directory that displays products that websites sell online. For example if you type “Puma shorts” into Google the top results will be from Google shopping here it will display around three results from the Google shopping directory. You can then click into the directory itself and can see more results. The directory will show you prices, images and were to buy this product.

I think you can realise how important it is for your business to be listed in here as this can bring your site targeted traffic that can bring you more sales.

So how do you get listed in the shopping directory? Well you will need to create a file that gives information about your products for example the image URLs, page URL and product id’s. If you have a sophisticated back office system on your website this file can be created automatically. You can then submit this file to Google and within minutes your products could be live.

Your products will only stay live for around a month so you need to update this on a regular basis. However Google allows you to schedule your uploads and the system will visit your website on a certain date specified by yourself and upload that file to the database.

The system will also give you information on impressions and click through’s of your products very handy indeed.
With this system being free and with it being simple to add your products then there is no reason why you should not be using this system to increase your websites revenue. With there being a credit crunch on at the moment you should be taking advantage of all the free services that can bring your website more sales. Google has always been committed to doing this kind of thing. So the next time you see an ad on Google just take a minute to think of all the great free services that Google provide with there ad revenue.

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