The landscape of the Internet is changing daily. It is not just about the Web site anymore! In today's competitive Internet marketplace it is vital that companies can position their Web site to be found on the Internet.
In order to do that companies must be well versed in what the search engines are looking for and what methods of on-line marketing will be the most effective today.
Companies are looking for solutions when it comes to their on-line marketing efforts. In the old days success was measured by stuffing keywords in Meta tags, looking for linking exchange opportunities, buying links and submitting to as many search engines as possible.
In the past many companies have outsourced their search engine marketing plans. By attending hands-on, non-technical workshops, business owners can learn to optimize and market their own Web sites in as little 3 days and see results quickly.
Web site owners attending the workshop can expect to learn:
Social Media Marketing Strategies
Keyword Research
Which Search Engines and which Directories are Most Important
How to Stay out of Trouble with the Search Engines
How to Build Link Popularity
Working with Blogs
Google Analytics
In-depth Review of Google, Yahoo and MSN
How to Properly Optimize a Page
Latent Semantic Indexing
Link Reputation & Link Popularity
Article Marketing
Work Around Strategies -- Frames, Flash, Databases Sites, Image Maps, JavaScript
Pay Per Click Advertising
Web Site Statistic and Log Analysis
Personalized Web Site Review
Receive 6 Months FREE Mentoring Many companies spend hundreds even thousands of dollars monthly on PPC (pay per click) ads. They are in dire need to find other less costly ways to market their Web sites on-line. Search Engine Optimization and Internet Marketing Workshops put the success of sites back in the hands of their owners.
http://www.articleorange.com/articles/3482/1/Getting-Well-Versed-With-Search-Engines-Requirements/Page1.html
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