Google Search Results: Getting to the top Through KeywordsGoogle Search Results: Getting to the top Through Keywords

One of the items that the Google algorithm looks at when it comes up with the search results window are keywords in content. Keywords are words placed within your content that are related to whatever the person is searching for.

For example, if someone did a search on weight loss techniques, and actually type that phrase in, Google would look for each of those words separately as keywords and return the pages that Google thinks are most relevant to what the person type in, in this case “weight loss techniques”. Sounds simple right?

If you want your website or pages within your website to appear higher in Google search results (and most other search engines as well) you need proper placement of your keywords. Every page on your site is loaded with content, whether it is an article you wrote explaining weight loss techniques, or products you sell that enhance weight loss.

First Google will see your site and see that you do in fact contain the keywords “weight loss techniques” and then what it does is see how relevant your site is to those keywords by viewing what the page is about. If the page is most related to those keywords the higher your page will appear in the results. But lets say you have an article on weight loss techniques, but the bulk of the page is more about nutrition, your site will move down the list. As a side not your Google Page Rank plays a role in where you appear as well, but that goes beyond the scope of this article.

To get the most out of your keywords many experts agree that those keywords should appear within the first couple of sentences of your content and appear multiple times. So for example, let’s say you wrote an article on ten weight loss techniques. In the first 4 to 6 lines of your first paragraph you should mention the words weight, loss, and technique at least 3 times but no more than 5 times.

The above technique does two things. First Google will look at that as being valuable since the keywords appear early and often at the top of the content. Second when Google displays the search result in the window, the user will see the first couple of lines of your content and bold the keywords they were looking for. If the paragraph being displayed is what the user is looking for they will click your link first.

Getting to the top of search engines, especially Google, does take some work. If you can make it to the top 3 positions of keywords closely related to your site it is the equivalent of advertising to thousands of people absolutely free, and that kind of publicity is priceless.

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